Summary from Goodreads:
An unprecedented history of a personality test devised in the 1940s by a mother and daughter, both homemakers, that has achieved cult-like status and is used in today’s most distinguished boardrooms, classrooms, and beyond.
The Myers-Briggs Type Indicator is the most popular personality test in the world. It has been harnessed by Fortune 100 companies, universities, hospitals, churches, and the military. Its language – of extraversion vs. introversion, thinking vs. feeling – has inspired online dating platforms and BuzzFeed quizzes alike. And yet despite the test’s widespread adoption, experts in the field of psychometric testing, a $500 million industry, struggle to account for its success – no less to validate its results. How did the Myers-Briggs test insinuate itself into our jobs, our relationships, our Internet, our lives?
First conceived in the 1920s by the mother-daughter team of Katherine Briggs and Isabel Briggs Myers, a pair of aspiring novelists and devoted homemakers, the Myers-Briggs was designed to bring the gospel of Carl Jung to the masses. But it would take on a life of its own, reaching from the smoke-filled boardrooms of mid-century New York to Berkeley, California, where it was honed against some of the twentieth century’s greatest creative minds. It would travel across the world to London, Zurich, Cape Town, Melbourne, and Tokyo; to elementary schools, nunneries, wellness retreats, and the closed-door corporate training sessions of today.
Drawing from original reporting and never-before-published documents, The Personality Brokers examines nothing less than the definition of the self – our attempts to grasp, categorize, and quantify our personalities. Surprising and absorbing, the book, like the test at its heart, considers the timeless question: What makes you you?
Chances are, you’ve probably taken a Myers-Briggs Type Indicator test – with all the questions that seem to have no answer (I’m an INTJ, hello). Have you ever been curious about the origins of a test that so many companies have come to rely on for team-building and sales success? In The Personality Brokers Emre has set herself the task of investigating the origins of this million-dollar industry. And it turns out that the current owners of the MBTI really don’t want anyone poking into the rigor of the indicator. In-teresting….
If you were ever a skeptic of personality testing then this book will confirm that belief. I had suspected that the MBTI was less than scientifically rigorous, but WOW is it not even valid over repeat testing. The author really pulled a lot of information together – even when she couldn’t gain access to Isabel Myers Briggs papers – to try and shed some light on this widespread (and lucrative) evaluation. The beginning of the book was a bit hard to get into but it picked up. Once you get through all the Jungian fan-worship it gets better.
The Personality Brokers is out today.
Dear FTC: I read a digital galley of this book from the publisher via Edelweiss.